GOTHAM LOGOS

josvredeveld reblogged this from gothamlogos
sakisakisaki reblogged this from gothamlogos and added:

This is gorgeous!!! Such good use of Gotham!
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gothamlogos posted this

A repository of logos that use any style and weight of the Gotham type family by Hoefler & Frere-Jones. The purpose isn't to mock its ubiquity, belittle the results, or pigeonhole the designers that use it but to demonstrate its flexibility and adaptability to any number of graphic approaches and executions. Yes, it's funny at first to think there are enough logos out there using Gotham that a dedicated Tumblr would be necessary but the fact is that Gotham remains, for now, a serious tool in the designer's arsenal.